How Email List helped me grow as an Influencer
For those that are not familiar with the term “Influencer” or a “Blogger” – it’s a person that helps companies promote their products or services through personal Blog page (like this one) and social media accounts. While this industry has quickly become very competitive and social algorithms still messing up with my growth, the only thing I could always rely on is my Email list.
WHY DO WE NEED AN EMAIL LIST?
Way before I started blogging, I owned an online clothing company for 2 years. That is when I first started using Email Subscribe Form to capture new visitors and customers. Even then Email list was the most vital tool and number 1 way to get more traffic, more followers and more sales. Once I sold the store and started this Blog, I knew that I had to continue growing my list. The one I have been using for awhile is from CONSTANT CONTACT.
WHY I CHOOSE CONSTANT CONTACT:
Its quite simple- its SO simple to use! The easy step-by-step navigation will take you from signing up to choosing your own template to sending your first email in minutes!
- 20 years in business
- They have hundreds of templates to choose from
- You can create your email from your phone
- Collect emails from your Blog, Store, Facebook, mobile and more
- Real- life analytics help you see the growth and understand the pattern
- Drag and drop feature
- 24/7 live support
- 60 Day Free trial- no credit card required!
HOW EMAIL MARKETING HAS HELPED ME GROW AS AN INFLUENCER:
1. EMAIL LIST HELPED ME GET NOTICED
Traffic is everything for a website. You can be writing everyday and be seen by very few people. Those few visitors might even like what they read but once they leave your site you will be forgotten. In turn, if they see a Sign up form and decide to stay with you, then you will have a chance to remind them of yourself every week and grow more traffic. The way the algorithm works is simple: the more traffic you get, the higher the chances that you come up on the first pages of Google search, which helps you grow EVEN MORE traffic.
2. EMAIL LIST HELPED ME GET MORE COLLABORATIONS
When I started blogging it was all about free collaborations to help me “get my foot in the door”. I would write a product review or a fun summary of my recent trip and share it with my subscribers. I started getting more clicks from my Email list, more traffic on my page and new subscribers. Suddenly, popular resorts started contacting me and inviting to stay at their hotel free of charge (plus many more perks) in exchange for a Blog Post review of my stay. It is like a vicious circle: more subscribers→bigger email list→better SEO→more collaborations→new interesting content→more subscribers!
3. EMAIL LIST HELPED ME GROW MORE FOLLOWERS
Bottom line: more followers = more opportunities. It also seems that nowadays we have seen it all and are more reluctant to click that FOLLOW button on Instagram. Luckily, with an Email list it is quite easy to connect your subscribers to your social media accounts where you post on daily basis. Just include photos and Instagram links in you Email and that will help you convert your subscribers to new followers. I went from 5,000 followers on Instagram when I started blogging to over 70,000 followers in around 2 years. I believe that at least 20% of my followers came from my Email list.
4. EMAIL LIST HELPS ME MAKE MONEY
Even though blogging sounds like a fun hobby, it is actually a full-time job for many like myself. At some point you decide to charge a fee and free collaborations turn into sponsored work. The product you need to review becomes a product you need to promote or sell and the Email list is the number 1 way to do that! When you have developed a trusting relationship with your subscribers, they will be the first ones to try out that new cream you recommend or to stay at that resort you enjoyed last weekend. And don’t forget about affiliated links- the commission based or pay per click advertisements I have on each page. I normally include them in my weekly email which helps me get that extra income.
READY TO TRY YOUR OWN EMAIL LIST?
No pressure here, as I mentioned before CONSTANT CONTACT has a 60 Day Free Trial and unlike other companies they do not require a credit card. You can sign up HERE with your personal or business email address and grow your audience in no time!